Daily Archives: May 13, 2017

Eddie the Eagle @ Cineworld

Eddie the Eagle @ Cineworld

To celebrate the  launch of the brilliant “Eddie the Eagle” movie, Vue Cinemas were looking to deliver something seriously fun! The Brief Vue Cinemas were looking for a sky-high PR stunt in central London to create a big splash for the release of the Eddie the Eagle film. The Solution We built a 7m high free fall ski jump on the Southbank, against the backdrop of Tower Bridge. Due to logistics and timescales dictated by the local authorities, this had to be erected early on the morning of the activation and removed and cleared in under two hours after the event ended. We provided custom branding for the tower, a selection […]